This intensive one-year program equips you with the skills and knowledge to thrive in the ever-evolving landscape of new media. You'll explore the fundamentals of creating engaging content, crafting compelling narratives, and utilizing cutting-edge technologies to tell your stories in innovative ways.

Who is this program for?
​Aspiring creative professionals with a passion for storytelling and new media platforms
Individuals seeking a career shift into content creation, video production or digital media marketing
Entrepreneurs looking to develop their online brand and engage with audiences effectively

NEW MEDIA PRODUCTION COURSES

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Fundamentals of New Media (6 Units)
The fundamentals of the New Media ecosystem; how it works, who are the major players, and how content creators stand out in crowded markets and get rich. This class takes a critical approach to understanding the relationship between the centralized media landscape of the 20th century, to that of the democratized creator economy of the 21st century. Emphasis is on the global influence of digital technologies in communication and media, the unique properties of New Media and how it works, the history of New Media from theory to practice; success strategies of New Media pioneers, influencers, and thought leaders, the financial rewards and ethical responsibilities of New Media use, and the intellectual property challenges of New Media in open source communities. The Internet, search engines, websites, social media; picture, audio, and video sharing sites, etc.

Acting Fundamentals for New Media  (6 Units)
New Media is the new paradigm for the actor, but it requires traditional discipline in dialogue, improvisation, and acting with green screens. Acting Fundamentals for New Media is a project-based, experiential, synchronous learning course with an emphasis on digital formats. Students will learn the craft of a professional actor and gain the on-camera, green-screen, and virtual set training and audition etiquette necessary to succeed on the web and mobile.

New Media Videography, Lighting and Sound Techniques (6 Units)
Media has changed and so have the tools and techniques of the trade. This course examines the theory and practice of videography, lighting, and sound for the 21st-century. Students will practice framing and composition, picture enhancement, coverage, shot, lighting, and sound technique, and learn how to bring ideation to life and capture the spectacular. In this course, students will utilize smartphones as the camera, and an inexpensive Bluetooth mic that pairs with the phone.
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Brand Development: Theory and Practice (6 Units)
In the 21st Century, branding has evolved from selling a product to selling values and beliefs. In this course, students will examine the strategic process of creating and distinguishing their personal brand’s image, products, and services from their competitors. Focus on aligning a brand with your business objectives, and communicating a brand to a target market. Create a brand story, positioning, promise and personality, brand loyalty, equity and ethics, rebranding, and brand ambassadors. Students will create, present, and implement a pitch for a personal brand and/or a client brand, and measure results.

New Media Writing I: Writing a Digital Series Pilot (6 Units)
Media literacy practices are rapidly evolving beyond traditional scriptwriting for film and TV to include webisode writing, blogging, microblogging, maintaining a website, emailing, and instant messaging. This course covers the history and theory of short-form episodic content with the purpose of conceptualizing, writing, producing, and directing an original web series pilot that will be published and promoted via online video sharing platforms. Learn to write experimental pilot scripts for an advertainment video, a comedy video, and a video of your choice

New Media Writing II: Writing a Digital Series (6 Units)
A continuation of New Media Writing I. Students will gain the proficiency necessary to conceptualize and write a full, original series that works for the web and mobile. Learn how to create and write a series pitch & bible, an art & business plan, and the episodes of a complete digital series based on a new concept, or based on the pilot episode concept produced in the prerequisite course (New Media Writing I).

Online Video Directing (6 Units)
An introduction to scene creation with an emphasis on planning and shooting in a digital environment. Students will develop a visual artistic voice and understand the processes of video direction by directing a video project and developing collaborative relationships with members of their production team. Script analysis, how to create a shot list and storyboards, and how to work with producers, casting directors, actors, production designers, and cinematographers, while gaining confidence and leadership skills.
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Online Video Pre-Production and Producing (6 Units)
This course demystifies the task of professional pre-production, by teaching the process of planning the elements involved in a webisode series before full-scale production begins. Scheduling and budgeting, casting, props, location scouting, greenscreen and set construction, call sheets, clearances and permissions. Students will present their research and plans and be able to demonstrate feasibility.
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Online Video Production: Producing and Shooting a Digital Series (6 Units)
Dreamers may dream, but producers produce results. Students will learn why producing is like “herding cats” while they produce a first-year webisode series. The application of the Producer’s role in each stage of production, from development through production and into post-production, and the keys to producing successful online content. We will examine how projects are conceived, developed, packaged, financed, made, and marketed. The course incorporates the study of current New Media-industry production practices, and features Internet star guests who will break down how they produce projects. Students will gain fundamental knowledge and skills in the areas of pitch presentation, leadership techniques, negotiation skills, and producing a digital series.

Online Video Editing (6 Units)
The core principles and techniques of one of the most important roles in videomaking. Learn the technical side of the editing process as well as how storytelling plays an integral role. The program provides students hands-on experience in how to import and organize the clips they shot, basic timeline editing, multi-cam editing, masking, titles and color correction, webisode-trailer editing, webisode editing, and how to transform shots into a story!

Audio Post-Production (6 Units)
The post-production industry is now driven by the processes and applications of digital technology, and studies show that sound design is more important to the success of a project than visuals. This course explores the technology, creative application, and requirements for producing audio soundtracks for web videos. It covers audio post-production elements and the history and evolution of sound for online video, Pro Tools setup, location sound recording and Foley, production dialogue and ADR, working with SFX libraries, mixing music for video, the M&E Mix (Music & effects for foreign distribution), delivery and archiving. Students will create a sound design plan for their video project, create and edit sound effects, and use Adobe software to create a completed audio mix.