Are you passionate about creating engaging content and captivating audiences online? This intensive one-year program equips you with the skills and knowledge to thrive in the dynamic world of new media.

You'll master the art of viral video production, digital marketing, and social media strategy, while exploring diverse platforms and monetization avenues to build a successful online presence.
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If you are looking to develop and diversify your communication and marketing skills, build your own brand and a successful online presence, this degree is for you.

NEW MEDIA MONETIZATION COURSES

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Fundamentals of New Media (6 Units)
Learn the fundamentals of the New Media ecosystem; how it works, who are the major players, and how content creators stand out in crowded markets and get rich. This class takes a critical approach to understanding the relationship between the centralized media landscape of the 20th century, to that of the democratized creator economy of the 21st century. Emphasis is on the global influence of digital technologies in communication and media, the unique properties of New Media and how it works, the history of New Media from theory to practice; success strategies of New Media pioneers, influencers, and thought leaders, the financial rewards and ethical responsibilities of New Media use, and the intellectual property challenges of New Media in open source communities. The Internet, search engines, websites, social media; picture, audio, and video sharing sites, etc.

Brand Development: Theory and Practice (6 Units)
In the 21st Century, branding has evolved from selling a product to selling values and beliefs. In this course, students will examine the strategic process of creating and distinguishing their personal brand’s image, products, and services from their competitors. Focus on aligning a brand with your business objectives, and communicating a brand to a target market. Create a brand story, positioning, promise and personality, brand loyalty, equity and ethics, rebranding, and brand ambassadors. Students will create, present, and implement a pitch for a personal brand and/or a client brand, and measure results.
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Digital Marketing (6 Units)
At its core, marketing promotes exchange between buyers and sellers. Yet the tools and technology-enabled platforms of the digital revolution and sharing economy have changed everything, requiring brands to be innovative and find fresh new ways to connect with customers. This course defines the role of trust in a sharing economy, and to what degree it can be regulated. What is the nature of the consumer experience journey in a sharing economy, and how does New Media impact value creation for traditional brands? What is a sales funnel and what does a competitive digital marketing strategy look like in the 21st Century? Understand your audience and the relevant platforms to launch on. Create and execute a digital marketing strategy for a personal brand or an employer’s brand -- just like the big brands do. Find fresh new ways to connect with customers in crowded markets and conquer the field!
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Introduction to Social Media Deployment with an Emphasis on YouTube
If you can make it on YouTube, you can make it anywhere. Yet most don't make it on YouTube. Here's how to avoid the most common career-crushing mistakes that will limit your channel growth forever. Learn how to create, distribute, and monetize content just like the top monetizers do, and become a YouTube star.
 
Alternative Social Media Deployment: Linkedin, Twitter, Instagram, TikTok
Nowadays, just about everyone wants to become an overnight Internet sensation. But in crowded markets, how can you stand out? Here's how. This class details how to create, launch, optimize and grow your personal brand on Linkedin, Twitter, Instagram, and TikTok. From brainstorming cool concepts to posting shareworthy content, learn the basics of how to organically gain notoriety, without having to buy likes and followers.

New Media Monetization in the Creator Economy: How Content Creators Get Rich (6 Units)
How do content creators get rich in the creator economy? Through New Media jobs and careers, YouTube views, channel diversification, branded sponsorships, teaching a course, offering exclusive content behind a paywall, consulting services, merchandise sales, crowdfunding campaigns, online video contests, and traditional media deals. Discover strategies and business models to grow an audience around your brand. Learn what makes content that resonates with online viewers, which platforms work best for various audience development strategies, and how content creators can get paid as content creators without always having to make new content.
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Introduction to New Media Business (6 Units)
The theory, processes, and strategies that go into shaping a New Media startup in the digital age. The startup landscape has changed, and the brick-and-mortar media empires of the 20th century have been replaced by companies such as Meta, TikTok, Netflix, Amazon, RocketJump, and MrBeast LLC. This course examines the theory, processes, and strategies that go into shaping a New Media startup in the digital age. Focus on the specific characteristics and challenges of 21st-century brands, how to assess a startup’s potential, market appeal, business model, potential customers, and prospective investors. Students will master the entrepreneurial mindset and develop a network of connections on business social platforms like LinkedIn and Lunchclub AI. This course will give students the knowledge and confidence to create and validate a high potential concept, write a business plan and pitch deck, crowdfund it through equity crowdfunding, and launch. Basic business practices such as: Launching a corporation, opening a business bank account, and balancing accounts using Quicken-type software will also be covered.

Introduction to Viral Video Production (6 Units)
The art and business of creating and producing successful web video content. You will develop basic expertise in content ideation, creation, and production by creating and producing a video or web series pilot with viral potential. Nowadays, just about everyone wants to become a YouTube star. But there are nearly a thousand hours of video uploaded to YouTube every minute, so how can you possibly get discovered? Here’s how. This class details how to make videos and video series that generate so much excitement, your bodyguard will need a bodyguard. From brainstorming cool concepts to posting your own video or web series pilot with viral potential, learn how NOT to get lost in the vast wasteland of content that gets uploaded to the web every minute.

Website and App Development Fundamentals (8 Units)
This course covers the construction and design of dynamic web pages and apps with an emphasis on no-code website and app builders. It gives students the structure, skills, and direction needed to bring ideation to life with a personal brand website or app. Learn from the best curated online tutorials, blogs, and guest speakers and build an SEO optimized, portfolio-worthy project. Understand app development fundamentals and why you need an app, website, or eCommerce site in the digital economy.
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